dm POS iPad Concept
Master Dissertation / Prototyping
The subject of my master's dissertation was "strategies to improve the customer experience with mobile applications".
Within the practical part of my dissertation I analyzed the iPad menu as well as the navigation concepts and their impact on a positive user experience in retail stores. For this, I tested two iPad prototypes in dm markets.
Year: | 2013 |
Collaboration: | Together with oddity |
Tasks: | Paper incl. empirical study (A-B-test, user interviews, questionnaires, etc.), design and implementation iPad prototypes |
iPad prototypes: A-B-Test navigation concepts
iPad prototype 1 - spread menu (metro ui):
start screen with first category
iPad prototype 1 - spread menu (metro ui):
submenu category baby & children (1 touch necessary)
iPad prototype 2 - central menu:
start screen with all categories
iPad prototype 2 - central menu:
submenu category baby & children (2 touches necessary)
testing preparation: questionnaires
testing environment: dm market